Question 1

Queens County (one of the five boroughs that make up the City of New York)  is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

Accepted Answer

A)   26
B)   36
C)   46
D)   56
E)   66F) C) and D)
G) D) and E)

Question 2

In the United States, nearly ________% of women over 16 are in the labor force.

Accepted Answer

A)   30
B)   50
C)   60
D)   72
E)   81F) All of the above
G) A) and E)

Question 3

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

Accepted Answer

A)   demographic
B)   geographic
C)   racial
D)   ethnic
E)   religiousF) B) and E)
G) D) and E)

Question 4

Why is it of importance to marketers to segment the market according to religious subcultures?

Accepted Answer

Consumer behavior is directly affected b...

Question 5

Hispanics have replaced African Americans as the largest minority group in the United States.

Accepted Answer

A) True 
 B)False

Question 6

Hispanic Americans are the most diverse ethnic group in the United States today.

Accepted Answer

A) True 
 B)False

Question 7

Also known as the "Homeland Generation" and "Digital Natives," members of the ________ subculture were born between 1997 and today.

Accepted Answer

A)   Generation Z
B)   Generation Y
C)   Generation X
D)   Twixters
E)   Baby BoomersF) C) and D)
G) B) and E)

Question 8

Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Accepted Answer

A) True 
 B)False

Question 9

In which state in the United States is M&Ms the most preferred candy?

Accepted Answer

A)   New York
B)   Georgia
C)   Massachusetts
D)   Illinois
E)   CaliforniaF) A) and E)
G) B) and D)

Question 10

Baby Boomers are consumption oriented.

Accepted Answer

A) True 
 B)False

Question 11

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

Accepted Answer

A)   Plan-to-Work Housewife
B)   Independent Woman
C)   Just-a-Job Working Woman
D)   Mom Achiever
E)   Alpha GoddessF) B) and D)
G) C) and D)

Question 12

American Jews have higher levels of brand loyalty and word of mouth than non-Jews.

Accepted Answer

A) True 
 B)False

Question 13

Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

Accepted Answer

A)   feel age
B)   look age
C)   do age
D)   interest age
E)   chronological ageF) C) and D)
G) B) and E)

Question 14

Which American ethnic subculture is the fastest growing?

Accepted Answer

A)   Hispanic American
B)   African American
C)   Asian American
D)   American Indian
E)   none of the aboveF) A) and D)
G) B) and D)

Question 15

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

Accepted Answer

A)   prefer new, undiscovered brands more
B)   traditionally shop at large grocery chains more
C)   are more price- rather than fashion-conscious when it comes to clothing
D)   prefer frozen to fresh or prepared food items more
E)   have a higher need for uniquenessF) A) and B)
G) A) and C)

Question 16

When Kohler introduced the Elevance Rising Wall Bath, they were targeting an age subculture.

Accepted Answer

A) True 
 B)False

Question 17

Hip-ennials believe they can have an impact on the world and make it better, are aware of what's going on globally, give to charity, and search for information regularly.

Accepted Answer

A) True 
 B)False

Question 18

Differences in market share across geographic markets may be the result of such factors as the common marketing practice of putting more merchandising dollars behind markets that sell more.

Accepted Answer

A) True 
 B)False

Question 19

Within cognitive age, ________ is how old one feels.

Accepted Answer

A)   feel age
B)   look age
C)   do age
D)   interest age
E)   chronological ageF) A) and D)
G) B) and E)

Question 20

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures)  geographically in order to increase the profitability of brands.

Accepted Answer

A)   scanner data
B)   topological factors
C)   linguistic cues
D)   content analysis
E)   field observationF) B) and E)
G) A) and C)

Exam 12: Subcultures and Consumer Behavior

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.

Correct AnswerverifiedShow Answer

Differences in market share across geographic markets may be the result of such factors as the common marketing practice of putting more merchandising dollars behind markets that sell more.

Correct AnswerverifiedShow Answer

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

Correct AnswerverifiedShow Answer

In which state in the United States is M&Ms the most preferred candy?

Correct AnswerverifiedShow Answer

American Jews have higher levels of brand loyalty and word of mouth than non-Jews.

Correct AnswerverifiedShow Answer

Baby Boomers are consumption oriented.

Correct AnswerverifiedShow Answer

Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Correct AnswerverifiedShow Answer

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

Correct AnswerverifiedShow Answer

Which American ethnic subculture is the fastest growing?

Correct AnswerverifiedShow Answer

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

Correct AnswerverifiedShow Answer

Within cognitive age, ________ is how old one feels.

Correct AnswerverifiedShow Answer

Why is it of importance to marketers to segment the market according to religious subcultures?

Correct AnswerverifiedConsumer behavior is directly affected b...View AnswerShow Answer

Hispanic Americans are the most diverse ethnic group in the United States today.

Correct AnswerverifiedShow Answer

Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

Correct AnswerverifiedShow Answer

When Kohler introduced the Elevance Rising Wall Bath, they were targeting an age subculture.

Correct AnswerverifiedShow Answer

Hispanics have replaced African Americans as the largest minority group in the United States.

Correct AnswerverifiedShow Answer

Also known as the "Homeland Generation" and "Digital Natives," members of the ________ subculture were born between 1997 and today.

Correct AnswerverifiedShow Answer

Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

Correct AnswerverifiedShow Answer

Hip-ennials believe they can have an impact on the world and make it better, are aware of what's going on globally, give to charity, and search for information regularly.

Correct AnswerverifiedShow Answer

In the United States, nearly ________% of women over 16 are in the labor force.

Correct AnswerverifiedShow Answer

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Consumer behavior is directly affected b...
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