Question 1

What are some of the disadvantages of sport sponsorship? Provide examples to support your answer.

Accepted Answer

The answer of What are some of the disadvantages of...

Question 2

What is the key difference between sponsorship and advertising?

Accepted Answer

The answer of What is the key difference between sponsorship...

Question 3

Describe some of the measures that a sponsor/sponsee could take to combat ambush marketing.

Accepted Answer

To combat ambush marketing, a sponsor or sponsee could: identify potential ambushers (e.g. sponsors the sporting organisation did not sign up); identify the commercial value of sponsorship (i.e. identify how potential ambushers can obtain sponsor benefits without being involved as an official sponsor); draw up detailed contracts (i.e. inclusive of exclusivity rights and details of what constitutes conflicting signage/advertising etc.); create joint sponsor/sponsee ambush counteraction strategies (e.g. buying strategic media time during potential ambush time slots).

Question 4

Sports organisations are not viewed in the same way as corporate entities, and thus are not bound by the same standards of corporate social responsibility.

Accepted Answer

A) True 
 B)False

Question 5

Using an example to illustrate your response, explain what is meant by sponsorship support activities.

Accepted Answer

Sponsorship support activities are those that run additional to sponsorship of an event or organisation. They complement the sponsor's goals and enhance the value of the sponsorship. Provide a relevant example.

Question 6

Sponsorship is part of the promotion mix.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is both a sponsor and sponsee goal?

Accepted Answer

A)   Obtaining funds
B)   Business development
C)   Community relationship marketing
D)   Raising credibility
E)   Image creation or improvementF) A) and B)
G) B) and E)

Question 8

Which of the following options represents the most effective measure of sponsorship effectiveness?

Accepted Answer

A)   The SPONSEFFECT model
B)   The AIDA model
C)   Consumer brand perceptions
D)   Purchase behaviour
E)   Total advertising and exposure time during a broadcastF) A) and E)
G) B) and E) D

Question 9

Which of the following is most important in sending powerful and high impact messages to the receiver (consumer) ?

Accepted Answer

A)   Exposure
B)   Credibility
C)   Popularity
D)   Sporting success
E)   RecognisabilityF) B) and E)
G) None of the above

Exam 10: Sport Sponsorship

What are some of the disadvantages of sport sponsorship? Provide examples to support your answer.

Correct Answer
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What is the key difference between sponsorship and advertising?

Correct Answer
verified

Describe some of the measures that a sponsor/sponsee could take to combat ambush marketing.

Sports organisations are not viewed in the same way as corporate entities, and thus are not bound by the same standards of corporate social responsibility.

Correct Answer
verified

Using an example to illustrate your response, explain what is meant by sponsorship support activities.

Correct Answer
verified
Sponsorship support activities are those that run additional to sponsorship of an event or organisation. They complement the sponsor's goals and enhance the value of the sponsorship. Provide a relevant example.

Sponsorship is part of the promotion mix.

Correct Answer
verified

Which of the following is both a sponsor and sponsee goal?

Correct Answer
verified

Which of the following options represents the most effective measure of sponsorship effectiveness?

Correct Answer
verified
D

Which of the following is most important in sending powerful and high impact messages to the receiver (consumer) ?

Correct Answer
verified

Exam 10: Sport Sponsorship

What are some of the disadvantages of sport sponsorship? Provide examples to support your answer.

Correct AnswerverifiedShow Answer

What is the key difference between sponsorship and advertising?

Correct AnswerverifiedShow Answer

Describe some of the measures that a sponsor/sponsee could take to combat ambush marketing.

Sports organisations are not viewed in the same way as corporate entities, and thus are not bound by the same standards of corporate social responsibility.

Correct AnswerverifiedShow Answer

Using an example to illustrate your response, explain what is meant by sponsorship support activities.

Correct AnswerverifiedSponsorship support activities are those that run additional to sponsorship of an event or organisation. They complement the sponsor's goals and enhance the value of the sponsorship. Provide a relevant example.

Sponsorship is part of the promotion mix.

Correct AnswerverifiedShow Answer

Which of the following is both a sponsor and sponsee goal?

Correct AnswerverifiedShow Answer

Which of the following options represents the most effective measure of sponsorship effectiveness?

Correct AnswerverifiedD

Which of the following is most important in sending powerful and high impact messages to the receiver (consumer) ?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Sponsorship support activities are those that run additional to sponsorship of an event or organisation. They complement the sponsor's goals and enhance the value of the sponsorship. Provide a relevant example.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
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