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The strategy underlying price discrimination is to


A) charge higher prices to customers who have better access to substitutes.
B) charge everyone the same price but limit the quantity they are allowed to buy.
C) increase total revenue by charging higher prices to those with the most inelastic demand for the product and lower prices to those with the most elastic demand.
D) reduce per-unit cost to the firm by charging higher prices to those with the most inelastic demand and lower prices to those with the most elastic demand.

E) All of the above
F) None of the above

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When economic losses are present in a market, firms will tend to


A) exit from the market.
B) raise their prices until the break-even point is reached.
C) lower their prices, regardless of cost, so they can capture more of the market.
D) increase output.

E) A) and B)
F) A) and C)

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If firms in a competitive price-searcher market are currently experiencing economic profits, then over time,


A) new firms will enter the market, and the current firms will experience a decrease in demand for their products until zero economic profit is again restored.
B) new firms will enter the market, and the current firms will experience an increase in demand for their products until zero economic profit is again restored.
C) some existing firms will exit the market, and the remaining firms will experience an increase in demand for their products until zero economic profit is again restored.
D) some existing firms will exit the market, and the remaining firms will experience a decrease in demand for their products until zero economic profit is again restored.

E) A) and B)
F) A) and C)

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Figure 10-4 Figure 10-4    -If the cost and demand conditions of this competitive price-searcher firm depicted in Figure 10-4 are representative of the market, what will happen in the future? A)  Some firms will go out of business, and the market price will rise. B)  The current market price will tend to persist into the future. C)  New firms will enter the market, and the market price will decline. D)  The firms in this industry will probably collude in order to increase their profitability. -If the cost and demand conditions of this competitive price-searcher firm depicted in Figure 10-4 are representative of the market, what will happen in the future?


A) Some firms will go out of business, and the market price will rise.
B) The current market price will tend to persist into the future.
C) New firms will enter the market, and the market price will decline.
D) The firms in this industry will probably collude in order to increase their profitability.

E) B) and C)
F) None of the above

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The strategy underlying price discrimination is


A) to charge higher prices to customers who have good substitutes available to them and lower prices to customers without many substitutes available to them..
B) to charge everyone the same price but limit the quantity they are allowed to buy.
C) to increase total revenue by charging higher prices to those with the most inelastic demand for the product and lower prices to those with the most elastic demand.
D) to reduce per-unit cost by charging higher prices to those with the most inelastic demand and lower prices to those with the most elastic demand.

E) A) and B)
F) None of the above

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If a firm in a competitive price-searcher market finds that its marginal cost exceeds its marginal revenue at the current rate of output, it should


A) raise the price of the product and expand its output.
B) raise the price of the product and reduce its output.
C) lower the price of the product and expand its output.
D) lower the price of the product and reduce its output.

E) B) and C)
F) A) and D)

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Tombstones are produced in a competitive price-searcher market. One producer, Rolling Stones, sells 20 tombstones a week at a price of $500 each. Its average total cost is $600. From this information, we can conclude


A) new tombstone firms will want to enter.
B) this producer is losing $2,000 a week.
C) this producer is making an economic profit of $400.
D) this producer is setting MR = MC.
E) this producer should increase production.

F) A) and E)
G) A) and D)

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In long-run equilibrium, output is expanded to the minimum long-run average total cost by


A) price takers but not by competitive price searchers.
B) competitive price searchers but not by price takers.
C) both competitive price searchers and price takers.
D) neither price takers nor competitive price searchers.

E) B) and C)
F) A) and B)

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Given the following price and output schedule, how many units should this price-searcher firm produce in order to maximize profits? Given the following price and output schedule, how many units should this price-searcher firm produce in order to maximize profits?   A)  1 B)  2 C)  3 D)  4


A) 1
B) 2
C) 3
D) 4

E) All of the above
F) A) and B)

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Suppose a price-searcher firm faces the following demand curve data for its product. Suppose a price-searcher firm faces the following demand curve data for its product.   What is the firm's marginal revenue from selling the seventh unit? A)  $0 B)  $2 C)  $7 D)  $42 What is the firm's marginal revenue from selling the seventh unit?


A) $0
B) $2
C) $7
D) $42

E) C) and D)
F) B) and C)

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If firms in a competitive price-searcher market are earning economic profits, which of the following scenarios would best describe the change existing firms would face as the market adjusts to long-run equilibrium?


A) An increase in demand for each firm and lower prices.
B) A decrease in demand for each firm and lower prices.
C) An increase in demand for each firm and higher prices.
D) A decrease in demand for each firm and higher prices.

E) A) and D)
F) None of the above

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Which is the best example of price discrimination?


A) The clearance section at Target.
B) The dollar menu at McDonalds.
C) Airline ticket prices.
D) A fancy restaurant that charges high prices on its menu.

E) A) and C)
F) All of the above

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An important variable that is left out of economic models is


A) implicit costs.
B) excess profits.
C) entrepreneurship.
D) the opportunity cost of resources.

E) C) and D)
F) A) and C)

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Figure 10-9 Figure 10-9    -What is the maximum economic profit this firm depicted in Figure 10-9 will be able to earn? A)  zero profit B)  $200 profit C)  $400 profit D)  $600 profit -What is the maximum economic profit this firm depicted in Figure 10-9 will be able to earn?


A) zero profit
B) $200 profit
C) $400 profit
D) $600 profit

E) None of the above
F) A) and B)

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A profit-maximizing price searcher will expand output to the point where


A) total revenue equals total cost.
B) marginal revenue equals marginal cost.
C) price equals average total cost.
D) price equals marginal cost.

E) A) and B)
F) A) and C)

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If a price-searcher firm can sell nine units at a price of $20, or it can sell ten units at a price of $17, what is the marginal revenue of the tenth unit?


A) -$10
B) $10
C) $17
D) $20

E) A) and C)
F) A) and B)

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In a competitive price-searcher market, the firms will


A) be able to choose their price, and the entry barriers into the market will be low.
B) be able to choose their price, and the entry barriers into the market will be high.
C) have to accept the market price for their product, and the entry barriers into the market will be low.
D) have to accept the market price for their product, and the entry barriers into the market will be high.

E) B) and C)
F) A) and D)

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Figure 10-12 Figure 10-12                -Refer to Figure 10-12. Panel (b)  is consistent with a firm in a competitive price-searcher market that is A)  not in long-run equilibrium. B)  in long-run equilibrium. C)  producing its efficient scale of output. D)  earning a positive economic profit. Figure 10-12                -Refer to Figure 10-12. Panel (b)  is consistent with a firm in a competitive price-searcher market that is A)  not in long-run equilibrium. B)  in long-run equilibrium. C)  producing its efficient scale of output. D)  earning a positive economic profit. Figure 10-12                -Refer to Figure 10-12. Panel (b)  is consistent with a firm in a competitive price-searcher market that is A)  not in long-run equilibrium. B)  in long-run equilibrium. C)  producing its efficient scale of output. D)  earning a positive economic profit. Figure 10-12                -Refer to Figure 10-12. Panel (b)  is consistent with a firm in a competitive price-searcher market that is A)  not in long-run equilibrium. B)  in long-run equilibrium. C)  producing its efficient scale of output. D)  earning a positive economic profit. -Refer to Figure 10-12. Panel (b) is consistent with a firm in a competitive price-searcher market that is


A) not in long-run equilibrium.
B) in long-run equilibrium.
C) producing its efficient scale of output.
D) earning a positive economic profit.

E) A) and D)
F) None of the above

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If a profit-maximizing restaurant is going to increase its revenues by charging senior citizens (persons age 65 and over) lower prices than other customers,


A) the demand of senior citizens for the services of the restaurant must be inelastic.
B) senior citizens must have lower incomes than other potential customers.
C) the demand of senior citizens for the services of the restaurant must be elastic.
D) senior citizens must have higher incomes than other potential customers.
E) other customers must enjoy food more than senior citizens.

F) B) and C)
G) D) and E)

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Which of the following most closely approximates the conditions of a competitive price-searcher market?


A) the market for Grade A eggs, which is characterized by a large number of firms producing a homogeneous product
B) the restaurant industry, which is characterized by firms producing a differentiated product in a market with low entry barriers
C) local cable television service, where a licensed supplier competes with firms offering satellite service
D) the market for jumbo aircraft, where one major domestic firm competes with one major foreign firm

E) A) and D)
F) None of the above

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