Question 1

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the _____,thereby maximizing sales to that segment.

Accepted Answer

A)  marketing mix
B)  promotion mix
C)  product mix
D)  distribution mixE) B) and D)
F) None of the above

Question 2

The main decision with regard to communications strategy is the choice between a(n) :

Accepted Answer

A)  external strategy and an internal strategy.
B)  aggressive strategy and a submissive strategy.
C)  noise strategy and a quiet strategy.
D)  push strategy and a pull strategy.E) B) and C)
F) B) and D)

Question 3

Members of a cross-functional team should have:

Accepted Answer

A)  low standing within their function.
B)  an ability to put functional and national advocacy first.
C)  an ability to contribute functional expertise.
D)  a willingness to give management responsibility for team results.E) A) and B)
F) A) and C)

Question 4

A benefit of using a longer channel is _____,the ability to enter an exclusive channel.

Accepted Answer

A)  market access
B)  consumer access
C)  governmental access
D)  product development accessE) C) and D)
F) All of the above

Question 5

To avoid failures and to ensure maximum functionality,each core function of new-product development needs to work separately.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is true about channel quality?

Accepted Answer

A)  The quality of retailers is good invariably in all developing nations.
B)  The quality of retailers is variable at best in emerging markets.
C)  It refers to the types of intermediaries between the manufacturer and the consumer.
D)  It is difficult for outsiders to achieve.E) All of the above
F) None of the above

Question 7

The multinational corporation

Accepted Answer

A)  considers the entire world a single entity.
B)  operates at low relative costs.
C)  operates in a number of countries at high relative costs.
D)  sells the same thing in the same way everywhere.E) B) and D)
F) C) and D)

Question 8

Developed countries tend to have less retail concentration than developing countries.

Accepted Answer

A) True 
 B)False

Question 9

In terms of pricing decisions,full responsibility for pricing decisions should be delegated to the managers of various national subsidiaries,thereby reaping the benefits of decentralization.

Accepted Answer

A) True 
 B)False

Question 10

According to a study,Japanese consumers tended to rate Japanese products more favorably than U.S.products across multiple dimensions,even when independent analysis showed that they were actually inferior.This suggests that the consumer may use _____ as a cue when evaluating a product.

Accepted Answer

A)  noise
B)  country of origin
C)  central tendency
D)  push/pull strategyE) All of the above
F) None of the above

Question 11

_____ communication occurs whenever a firm uses a marketing message to sell its products in another country.

Accepted Answer

A)  Diversified
B)  International
C)  Multidomestic
D)  FunctionalE) None of the above
F) A) and B)

Question 12

Which of the following is true of price discrimination?

Accepted Answer

A)  It exists whenever consumers in different countries are charged different prices for different products.
B)  It involves charging whatever the market will bear.
C)  It can help a company minimize its costs.
D)  It is against economic sense to charge different prices in different countries.E) B) and C)
F) C) and D)

Question 13

Japan,with a much greater population density and a large number of urban centers that grew up before the automobile,has a more _____ retail system,with many small stores serving local neighborhoods and to which people frequently walk.

Accepted Answer

A)  fragmented
B)  concentrated
C)  focused
D)  consolidatedE) B) and D)
F) B) and C)

Question 14

The longer a channel

Accepted Answer

A)  the higher the selling costs when the retail sector is very fragmented.
B)  the lesser the selling costs when the retail sector is very concentrated.
C)  the higher the price that consumers are charged for the final product.
D)  the smaller is the aggregate markup.E) A) and C)
F) C) and D)

Question 15

Basic research centers have all of the following characteristics EXCEPT that:

Accepted Answer

A)  fundamental research is conducted at these centers.
B)  they are typically located in remote locations.
C)  they are the innovation engines of the firm.
D)  they develop the basic technologies that become new products.E) A) and C)
F) A) and B)

Question 16

Many firms pursuing a(n) _____ strategy on an international scale will price low worldwide to build global sales volume as rapidly as possible,even if this means taking large losses initially.

Accepted Answer

A)  discrimination pricing
B)  experience curve pricing
C)  value-cost
D)  product developmentE) All of the above
F) A) and B)

Question 17

In regard to communication strategy,what is the difference between a push and a pull strategy? Provide an example of an appropriate application of a push strategy and an example of an appropriate application of a pull strategy.

Accepted Answer

The main decision with regard to communi...

Question 18

Learning effects and _____ underlie the experience curve.

Accepted Answer

A)  labor efficiency
B)  standardization
C)  product redesign
D)  economies of scaleE) A) and B)
F) B) and C)

Question 19

Which of the following is the most notable trend in the global retail industry in the last decade?

Accepted Answer

A)  Segmentation
B)  Fragmentation
C)  Shrinkage
D)  ConsolidationE) A) and B)
F) None of the above

Question 20

Describe a concentrated retail system and a fragmented retail system.

Accepted Answer

In some countries,the retail system is v...

Exam 15: Global Marketing and RD

In terms of pricing decisions,full responsibility for pricing decisions should be delegated to the managers of various national subsidiaries,thereby reaping the benefits of decentralization.

Correct AnswerverifiedShow Answer

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the _____,thereby maximizing sales to that segment.

Correct AnswerverifiedShow Answer

_____ communication occurs whenever a firm uses a marketing message to sell its products in another country.

Correct AnswerverifiedShow Answer

The longer a channel

Correct AnswerverifiedShow Answer

Japan,with a much greater population density and a large number of urban centers that grew up before the automobile,has a more _____ retail system,with many small stores serving local neighborhoods and to which people frequently walk.

Correct AnswerverifiedShow Answer

Which of the following is the most notable trend in the global retail industry in the last decade?

Correct AnswerverifiedShow Answer

Which of the following is true of price discrimination?

Correct AnswerverifiedShow Answer

Describe a concentrated retail system and a fragmented retail system.

Correct AnswerverifiedIn some countries,the retail system is v...View AnswerShow Answer

Learning effects and _____ underlie the experience curve.

Correct AnswerverifiedShow Answer

A benefit of using a longer channel is _____,the ability to enter an exclusive channel.

Correct AnswerverifiedShow Answer

In regard to communication strategy,what is the difference between a push and a pull strategy? Provide an example of an appropriate application of a push strategy and an example of an appropriate application of a pull strategy.

Correct AnswerverifiedThe main decision with regard to communi...View AnswerShow Answer

To avoid failures and to ensure maximum functionality,each core function of new-product development needs to work separately.

Correct AnswerverifiedShow Answer

Which of the following is true about channel quality?

Correct AnswerverifiedShow Answer

The main decision with regard to communications strategy is the choice between a(n) :

Correct AnswerverifiedShow Answer

According to a study,Japanese consumers tended to rate Japanese products more favorably than U.S.products across multiple dimensions,even when independent analysis showed that they were actually inferior.This suggests that the consumer may use _____ as a cue when evaluating a product.

Correct AnswerverifiedShow Answer

Many firms pursuing a(n) _____ strategy on an international scale will price low worldwide to build global sales volume as rapidly as possible,even if this means taking large losses initially.

Correct AnswerverifiedShow Answer

The multinational corporation

Correct AnswerverifiedShow Answer

Developed countries tend to have less retail concentration than developing countries.

Correct AnswerverifiedShow Answer

Basic research centers have all of the following characteristics EXCEPT that:

Correct AnswerverifiedShow Answer

Members of a cross-functional team should have:

Correct AnswerverifiedShow Answer

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In some countries,the retail system is v...
View Answer

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The main decision with regard to communi...
View Answer

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