Question 1

Culture refers to

Accepted Answer

A)  the moral and ethical beliefs of a family passed down from generation to generation.
B)  voluntary pastimes associated with the fine arts, such as ballet, music, and theater.
C)  the set of values, ideas, and attitudes that are learned and shared among the members of a group.
D)  the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
E)  the concern for obtaining the best quality, features, and performance of a product or service.F) B) and E)
G) A) and B)

Question 2

The generation of children born to baby boomers is sometimes referred to as

Accepted Answer

A)  baby boomers.
B)  baby busters.
C)  boomerangs.
D)  bumpers.
E)  boomlets.F) B) and E)
G) C) and D)

Question 3

The purpose of the National Do Not Call Registry is to:

Accepted Answer

A)  prevent manufacturers from being deluged with customer complaints during business hours.
B)  separate listed from unlisted phone numbers in the phone book and information directory.
C)  divert enquiries from the manufacturer to the suppliers who were ultimately responsible for product distribution.
D)  remove identification codes from cell phones that would link them to land lines.
E)  protect consumers from unsolicited telemarketing calls.F) B) and C)
G) A) and C)

Question 4

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

Accepted Answer

A)  substitute markets.
B)  target markets.
C)  indirect competition.
D)  cross product marketers.
E)  competition.F) C) and D)
G) B) and E)

Question 5

A company can protect its competitive position under __________, which gives inventors the right to exclude others from making, using, or selling products that infringe the patented invention.

Accepted Answer

A)  copyright law
B)  patent law
C)  criminal law
D)  commercial law
E)  antitrust lawF) All of the above
G) None of the above

Question 6

The global demographic trends that have many marketing implications include the

Accepted Answer

A)  decreasing markets of South America.
B)  increasing markets of China and India.
C)  increased propensity to save by the elderly in developed countries.
D)  decreasing interest in entrepreneurship in developing countries.
E)  decreasing exports from developing countries.F) None of the above
G) A) and B)

Question 7

Generation X is the label often given to

Accepted Answer

A)  persons 65 years old and older.
B)  the "upbeat" or "carefree" generation.
C)  persons born between 1965 and 1976.
D)  the generation born between baby-boomers and their parents.
E)  those people who were born during baby boomer years but who don't fit any of the traditional baby boomer behavioral profiles.F) A) and B)
G) B) and E)

Question 8

Electronic commerce refers to

Accepted Answer

A)  commerce that involves the exchange of data or information through electronic communications sources, rather than a tangible product exchanged through traditional channels.
B)  any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services.
C)  an intra-firm communications network that allows business to connect offices anywhere in the world and allows them to operate simultaneously.
D)  an international financial exchange that automatically adjusts payments based on a minute-to-minute exchange rates, through the Internet.
E)  commerce that involves the exchange of data or information only with government departments.F) A) and B)
G) A) and C)

Question 9

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Robinson-Patman Act
B)  FTC Act
C)  Telephone Consumer Protection Act
D)  Unfair Practices Act
E)  Lanham ActF) A) and C)
G) A) and D)

Question 10

The set of values, ideas, and attitudes that are learned and shared among the members of a group are referred to as __________.

Accepted Answer

A)  family values
B)  morals
C)  culture
D)  group values
E)  ethicsF) A) and B)
G) A) and C)

Question 11

The most recent estimates indicate that there are 6.8 billion people in the world today, and the population is likely to grow to 9.35 billion by 2050.The term used to refer to this growth is called __________.

Accepted Answer

A)  population explosion
B)  population expansion
C)  inhabitants growth
D)  general explosion
E)  population eruptionF) C) and E)
G) None of the above

Question 12

are all forms of regulation that are

Accepted Answer

A)  promotion-related.
B)  price-related.
C)  distribution-related.
D)  self-regulated.
E)  product-related.F) A) and B)
G) A) and C)

Question 13

FIGURE 3-2 
-Which generational cohort is the Samsung ad in Figure 3-2 above most likely trying to reach?

Accepted Answer

A)  the baby bust generation
B)  Generation X
C)  baby boomers
D)  Generation Y
E)  Generation ZF) A) and B)
G) D) and E)

Question 14

Discretionary income refers to

Accepted Answer

A)  the money that remains after paying for taxes and necessities.
B)  the money deducted from a person's gross income for Federal, state, and local taxes.
C)  the money a consumer has left after paying taxes to use for food, shelter, clothing, and transportation.
D)  the combined earnings of all members of a single household as identified by Federal tax withholdings.
E)  money that is spent for necessities or charitable causes that is exempt from taxation.F) A) and D)
G) A) and C)

Question 15

The Internet has forced the U.S.Postal Service (USPS)  to rethink its marketing strategy.E-mail has replaced many short, mailed letters and advertising e-mail has replaced some advertising mail.As a result, the USPS has used a creative marketing strategy by teaming up with FedEx, to cope with new __________ forces in the marketplace.

Accepted Answer

A)  economic
B)  competitive
C)  legal
D)  social
E)  regulatoryF) A) and E)
G) C) and E)

Question 16

Marketers have developed generational marketing programs because

Accepted Answer

A)  it is important for generations to communicate with one another.
B)  it is better to find one market niche and stay with it rather than cross generational lines.
C)  it doesn't really matter when a person is born; what really matters is when a person buys.
D)  members of each generation are distinctive in their attitudes and consumer behavior.
E)  even though people are labeled part of a generational cohort doesn't mean they will have the same buyer behavior as everyone else.F) A) and E)
G) A) and B)

Question 17

A seller's requirement that the purchaser of one product also buy another item in the line is called a(n)

Accepted Answer

A)  exclusive deal.
B)  requirement contract.
C)  exclusive territorial distributorship.
D)  tying arrangement.
E)  preferential promotions contract.F) A) and B)
G) B) and C)

Question 18

The Madrid Protocol is

Accepted Answer

A)  a method of registering a trademark with language adaptations for countries in different parts of the world.
B)  the act of collectively seeking a trademark for an entire industry.
C)  a form of national branding i.e."Chilean Sea Bass."
D)  a treaty that facilitates the protection of U.S.trademark rights throughout the world.
E)  an agreement to stop piracy of non-copyrighted products abroad.F) A) and D)
G) A) and C)

Question 19

The social forces of the environment include the __________ of the population and its values.Changes in these forces can have a dramatic impact on marketing strategy.

Accepted Answer

A)  living standards
B)  social class
C)  demographic characteristics
D)  dialect
E)  ethicsF) B) and C)
G) A) and C)

Question 20

More magazine is a publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how __________ forces impact the marketing environment.

Accepted Answer

A)  economic
B)  competitive
C)  technology
D)  social
E)  regulatoryF) B) and C)
G) A) and E)

Exam 3: Scanning the Marketing Environment

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

Correct Answer
verified

The set of values, ideas, and attitudes that are learned and shared among the members of a group are referred to as __________.

Correct Answer
verified

Generation X is the label often given to

Correct Answer
verified

Correct Answer
verified

The social forces of the environment include the __________ of the population and its values.Changes in these forces can have a dramatic impact on marketing strategy.

Correct Answer
verified

More magazine is a publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how __________ forces impact the marketing environment.

Correct Answer
verified

Electronic commerce refers to

Correct Answer
verified

A company can protect its competitive position under __________, which gives inventors the right to exclude others from making, using, or selling products that infringe the patented invention.

Correct Answer
verified

are all forms of regulation that are

Correct Answer
verified

Culture refers to

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

The purpose of the National Do Not Call Registry is to:

Correct Answer
verified

Discretionary income refers to

Correct Answer
verified

The Madrid Protocol is

Correct Answer
verified

The generation of children born to baby boomers is sometimes referred to as

Correct Answer
verified

The global demographic trends that have many marketing implications include the

Correct Answer
verified

FIGURE 3-2 -Which generational cohort is the Samsung ad in Figure 3-2 above most likely trying to reach?

Correct Answer
verified

A seller's requirement that the purchaser of one product also buy another item in the line is called a(n)

Correct Answer
verified

Marketers have developed generational marketing programs because

Correct Answer
verified

The most recent estimates indicate that there are 6.8 billion people in the world today, and the population is likely to grow to 9.35 billion by 2050.The term used to refer to this growth is called __________.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

Correct AnswerverifiedShow Answer

The set of values, ideas, and attitudes that are learned and shared among the members of a group are referred to as __________.

Correct AnswerverifiedShow Answer

Generation X is the label often given to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The social forces of the environment include the __________ of the population and its values.Changes in these forces can have a dramatic impact on marketing strategy.

Correct AnswerverifiedShow Answer

More magazine is a publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how __________ forces impact the marketing environment.

Correct AnswerverifiedShow Answer

Electronic commerce refers to

Correct AnswerverifiedShow Answer

A company can protect its competitive position under __________, which gives inventors the right to exclude others from making, using, or selling products that infringe the patented invention.

Correct AnswerverifiedShow Answer

are all forms of regulation that are

Correct AnswerverifiedShow Answer

Culture refers to

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

The purpose of the National Do Not Call Registry is to:

Correct AnswerverifiedShow Answer

Discretionary income refers to

Correct AnswerverifiedShow Answer

The Madrid Protocol is

Correct AnswerverifiedShow Answer

The generation of children born to baby boomers is sometimes referred to as

Correct AnswerverifiedShow Answer

The global demographic trends that have many marketing implications include the

Correct AnswerverifiedShow Answer

FIGURE 3-2 -Which generational cohort is the Samsung ad in Figure 3-2 above most likely trying to reach?

Correct AnswerverifiedShow Answer

A seller's requirement that the purchaser of one product also buy another item in the line is called a(n)

Correct AnswerverifiedShow Answer

Marketers have developed generational marketing programs because

Correct AnswerverifiedShow Answer

The most recent estimates indicate that there are 6.8 billion people in the world today, and the population is likely to grow to 9.35 billion by 2050.The term used to refer to this growth is called __________.

Correct AnswerverifiedShow Answer

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