Question 1

Which of the following is the best example of a convenience product?

Accepted Answer

A)  Kindle Fire
B)  Lexus LS 460 luxury automobile
C)  flight on United Airlines
D)  Roget's Thesaurus
E)  Hidden Valley Ranch salad dressingF) A) and B)
G) A) and C)

Question 2

To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the

Accepted Answer

A)  incongruity of the service.
B)  inseparability of the service.
C)  intangibility of the service.
D)  inflexibility of the service.
E)  interdependence of the serviceF) B) and C)
G) D) and E)

Question 3

-The Crapola Granola products photo shown above best describes which of the following?

Accepted Answer

A)  a product item
B)  a product line
C)  a product mix
D)  a product category
E)  a brand lineF) A) and B)
G) C) and D)

Question 4

Vivienne, a college student with limited financial resources, was considering the purchase of a new automobile. She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car. She devoted a great deal of time and energy to getting the best value for her money. For Vivienne, an automobile was a(n)  __________.

Accepted Answer

A)  specialty product
B)  unsought product
C)  discretionary product
D)  shopping product
E)  convenience productF) None of the above
G) A) and C)

Question 5

Which of the following is the best example of an equipment-based service?

Accepted Answer

A)  lawn care
B)  doctors
C)  taxis
D)  lawyers
E)  janitorial servicesF) B) and D)
G) None of the above

Question 6

Among consumer products, advertising and wide distribution are especially important for

Accepted Answer

A)  durable goods.
B)  specialty products.
C)  nondurable goods.
D)  production goods.
E)  semidurable goods.F) None of the above
G) B) and E)

Question 7

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as __________.

Accepted Answer

A)  components
B)  parts
C)  production goods
D)  raw materials
E)  support productsF) All of the above
G) A) and B)

Question 8

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Accepted Answer

A)  components
B)  complementary products
C)  support products
D)  derived products
E)  materialsF) B) and D)
G) A) and D)

Question 9

Open innovation helps organization overcome __________, one of the organizational inertias common in new-product failures.

Accepted Answer

A)  groupthink
B)  intelligent failures
C)  incomplete protocols
D)  NIH barriers
E)  bad timingF) A) and E)
G) A) and D)

Question 10

Business analysis refers to the stage of the new product process

Accepted Answer

A)  where the target markets are selected and resources are allocated to reach them.
B)  where the target market segments that show potential are selected and those that do not are eliminated.
C)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D)  where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI)  that the new product will give back to the firm.
E)  that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.F) None of the above
G) C) and D)

Question 11

Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Accepted Answer

A)  incongruity
B)  inconsistency
C)  inventory costs
D)  inseparability
E)  intangibilityF) All of the above
G) A) and C)

Question 12

Customer experience management (CEM)  is

Accepted Answer

A)  the integration of the service component of the marketing mix with efforts to influence consumer demand.
B)  the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
C)  the process of managing the entire customer experience within the company.
D)  a cluster of benefits that an organization promises customers to satisfy their needs.
E)  the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenienceF) C) and D)
G) B) and C)

Question 13

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)  iPod MP3 player
B)  Lexus LS 460 luxury automobile
C)  flight on American Airlines to Phoenix
D)  Roget's Thesaurus
E)  Ivory soapF) A) and B)
G) A) and C)

Question 14

Equipment-based services do not have the marketing concern of inconsistency because __________ have been removed from the delivery of the service.

Accepted Answer

A)  risk and product liability
B)  people
C)  learning requirements
D)  automations
E)  accessoriesF) B) and C)
G) A) and B)

Question 15

Which of the following statements about test marketing is most accurate?

Accepted Answer

A)  Test marketing is especially important for new services.
B)  Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
C)  Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
D)  Test marketing is especially important for new, expensive industrial products.
E)  Standard test markets are the least expensive and fastest typeF) A) and D)
G) A) and B)

Question 16

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)  could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A)  development
B)  Stage-Gate
C)  idea generation
D)  business analysis
E)  screening and evaluationF) D) and E)
G) A) and E)

Question 17

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Accepted Answer

A)  brainstorming
B)  groupthink
C)  outsourcing
D)  crowdsourcing
E)  NIH methodF) D) and E)
G) B) and C)

Question 18

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba...

Question 19

The term product class refers to

Accepted Answer

A)  the NAICS designation of an individual product or brand.
B)  the designation of an individual product based upon its form.
C)  a variation of a product within a product mix.
D)  the designation of a product based on whether it is a consumer product or business product.
E)  the entire product category or industry a set of offerings belong to.F) B) and E)
G) A) and B)

Question 20

Among business products, support products that include tools and office equipment are referred to as

Accepted Answer

A)  installations.
B)  supplies.
C)  raw materials.
D)  accessory equipment.
E)  components.F) None of the above
G) A) and B)

Exam 9: Developing New Products and Services

Which of the following is the best example of a convenience product?

Correct Answer
verified

Which of the following statements about test marketing is most accurate?

Correct Answer
verified

Customer experience management (CEM) is

Correct Answer
verified

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as __________.

Correct Answer
verified

Among consumer products, advertising and wide distribution are especially important for

Correct Answer
verified

Open innovation helps organization overcome __________, one of the organizational inertias common in new-product failures.

Correct Answer
verified

-The Crapola Granola products photo shown above best describes which of the following?

Correct Answer
verified

Business analysis refers to the stage of the new product process

Correct Answer
verified

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

Correct Answer
verified

Describe the three ways services can be classified.

Correct Answer
verified
Services can be classified three ways ba...
View Answer

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Correct Answer
verified

The term product class refers to

Correct Answer
verified

Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Correct Answer
verified

Which of the following is most likely to be an example of an unsought product?

Correct Answer
verified

Correct Answer
verified

Equipment-based services do not have the marketing concern of inconsistency because __________ have been removed from the delivery of the service.

Correct Answer
verified

Which of the following is the best example of an equipment-based service?

Correct Answer
verified

Among business products, support products that include tools and office equipment are referred to as

Correct Answer
verified

To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the

Correct Answer
verified

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Correct Answer
verified

Exam 9: Developing New Products and Services

Which of the following is the best example of a convenience product?

Correct AnswerverifiedShow Answer

Which of the following statements about test marketing is most accurate?

Correct AnswerverifiedShow Answer

Customer experience management (CEM) is

Correct AnswerverifiedShow Answer

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as __________.

Correct AnswerverifiedShow Answer

Among consumer products, advertising and wide distribution are especially important for

Correct AnswerverifiedShow Answer

Open innovation helps organization overcome __________, one of the organizational inertias common in new-product failures.

Correct AnswerverifiedShow Answer

-The Crapola Granola products photo shown above best describes which of the following?

Correct AnswerverifiedShow Answer

Business analysis refers to the stage of the new product process

Correct AnswerverifiedShow Answer

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

Correct AnswerverifiedShow Answer

Describe the three ways services can be classified.

Correct AnswerverifiedServices can be classified three ways ba...View AnswerShow Answer

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Correct AnswerverifiedShow Answer

The term product class refers to

Correct AnswerverifiedShow Answer

Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Correct AnswerverifiedShow Answer

Which of the following is most likely to be an example of an unsought product?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Equipment-based services do not have the marketing concern of inconsistency because __________ have been removed from the delivery of the service.

Correct AnswerverifiedShow Answer

Which of the following is the best example of an equipment-based service?

Correct AnswerverifiedShow Answer

Among business products, support products that include tools and office equipment are referred to as

Correct AnswerverifiedShow Answer

To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the

Correct AnswerverifiedShow Answer

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Services can be classified three ways ba...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified