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The term that applies to the meaning of a word based on our past experiences is


A) connotation.
B) denotation.
C) imagination.
D) colloquialism.

E) B) and D)
F) A) and C)

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Specific words are concrete words,which appeal to one of our five senses.

A) True
B) False

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One strategy for improving your speaking style by creating cadence is


A) to leave out a word the audience expects.
B) reverse the normal word order in sentences.
C) use words with strong audience connotation.
D) to use parallelism in sentences or phrases.

E) A) and D)
F) None of the above

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When Reverend Jesse Jackson says,"we must relate instead of debate; we must inspire instead of retire; and we must repair instead of despair," what linguistic device is he using?


A) metaphor
B) omission
C) parallelism
D) inversion

E) B) and D)
F) B) and C)

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A _______ is an implied comparison between two things or concepts.

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In his speech about the Titanic,Keifer said the following: "She was the new world,the new technology,the best of the best.But a technology that failed,leaving many souls in a cold,watery grave." What form of effective language usage has Keifer employed?


A) omission
B) simile
C) metaphor
D) alliteration

E) A) and B)
F) None of the above

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When you keep your audience in suspense or say something in your speech that is different from the expected,you are creating


A) cadence.
B) confusion.
C) drama.
D) memorable imagery.

E) A) and C)
F) A) and D)

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The connotation of a word is its literal meaning,the definition you find in a dictionary.

A) True
B) False

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In a speech about preparing oneself for the death of a loved one,Amber made repeated reference to "death,the unwanted stranger at the door." She hoped to create a sense of drama for her audience,while at the same time getting them to seriously consider her points.What figure of speech did Amber use in her presentation?


A) omission
B) simile
C) hyperbole
D) personification

E) None of the above
F) B) and D)

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Spanglish and Cajun are both examples of


A) regionalisms.
B) ethnic vernaculars.
C) connotations.
D) jargon.

E) B) and C)
F) B) and D)

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What is wrong with the following speech statement: "If you believe we should have stiffer penalties for juvenile offenders,then write to your congressman."


A) The language is controversial and likely to incite a negative emotional response in listeners.
B) The language is sexist,as the term "congressman" implies only men serve in the legislature.
C) The language should be more vivid and specific in order to move the audience to action.
D) The language should create a sense of drama and suspense in order to move the audience.

E) A) and C)
F) A) and B)

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Spoken communication is usually more formal and characterized by longer words and phrases than written communication.

A) True
B) False

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Explain the various stylistic devices a speaker can use to create cadence.

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• Repetition: using a key word or phrase...

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________ is the attribution of human qualities to inanimate things or ideas.

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The statement,"now is the time for determination,decisiveness,and dedication" employs what linguistic device?


A) antithesis
B) alliteration
C) repetition
D) parallelism

E) C) and D)
F) A) and D)

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A cliché is


A) the dictionary definition of a word.
B) used to present specific information in a speech.
C) an overused expression that may cause listeners to tune out.
D) a concrete word or phrase which exemplifies clear communication.

E) A) and B)
F) B) and D)

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When speaking,you can look your listeners in the eye and talk to them directly.This demonstrates that oral language is


A) less repetitive than written language.
B) less precise than written language.
C) more formal than written language.
D) more personal than written language.

E) None of the above
F) B) and C)

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Statements such as,"money talks," "that's my car; isn't she beautiful," and "the wind moaned and screeched," are all examples of


A) personification.
B) personalism.
C) metaphors.
D) similes.

E) B) and D)
F) A) and B)

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When a speaker compares an abstract idea to a concrete image,she or he is using the figure of speech known as


A) an inversion.
B) a metaphor.
C) parallelism.
D) personification.

E) B) and C)
F) C) and D)

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The choice word structures can help give your message a distinctive style.

A) True
B) False

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