Question 1

Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" above.The bar graph for the Drug channel would most likely cause marketers to

Accepted Answer

A)  put more products into drugstores and remove products from warehouse stores.
B)  reduce the choices to keep drugstores more in line with the other four distribution channels.
C)  find out why the number of flavors in drugstores jumped in December and exploit that information.
D)  investigate shopping preferences of customers between Warm Delights Minis vs.Warm Delights (regular) .
E)  take corrective actions that would allow drugstores to sell as much as grocery stores.F) B) and E)
G) C) and D)

Question 2

The information needed for the implementation phase of the strategic marketing process includes: (1) a time-based agenda and an action item list; (2) organizational charts;and (3) __________.

Accepted Answer

A)  marketing research reports
B)  positioning studies
C)  market-product grids with target segments and product groupings
D)  detailed plans to execute the marketing program
E)  projected future sales,expenses,and profitsF) A) and E)
G) A) and D)

Question 3

Recently,General Mills launched all of the following products EXCEPT:

Accepted Answer

A)  a new line of Greek style,high-protein yogurt targeted at "tweens"-Yoplait Pro-Force.
B)  single portions-Betty Crocker Hamburger Helper Microwave Singles.
C)  new healthier snacks-Green Giant Veggie Snack Chips.
D)  a new line extension-Strawberry Cheerios.
E)  a new high fiber,low-calorie cereals-Fiber One 80 Calories Chocolate.F) A) and D)
G) C) and D)

Question 4

Which of the following types of firms had both planning and implementation problems that caused them to fail?

Accepted Answer

A)  laundry consumer product marketers like Proctor & Gamble
B)  personal computer manufacturers like Dell
C)  dot-com firms like Pets.com
D)  delivery pizza firms like Papa John's
E)  gas-powered lawn mowing manufacturers like Great StatesF) A) and B)
G) B) and E)

Question 5

Many large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

Accepted Answer

A)  Product managers have relatively little authority.
B)  Product managers are short-term in their orientation.
C)  Product managers have direct responsibility for research and development of new products.
D)  Product managers can assume profit-and-loss responsibility for the performance of the product line.
E)  Product managers have line responsibility over sales managers.F) C) and D)
G) B) and C)

Question 6

Porter's four generic business strategies are differentiation,cost focus,__________,and cost leadership.

Accepted Answer

A)  exclusivity
B)  differentiation focus
C)  quality focus
D)  geographic span
E)  service leadershipF) All of the above
G) A) and B)

Question 7

List the six guidelines for improving implementation of marketing programs.

Accepted Answer

The six guidelines for improving impleme...

Question 8

Action item lists are most similar to __________.

Accepted Answer

A)  product-market grids
B)  job analyses
C)  sales response functions
D)  value analyses
E)  program schedulesF) A) and B)
G) A) and E)

Question 9

What are the two types of innovation metrics used in analyzing the performance of new product development?

Accepted Answer

A recent study asked firms what metrics ...

Question 10

In Porter's generic business strategies shown in Figure 22-3 above,"A" refers to a __________ strategy.

Accepted Answer

A)  quality focus
B)  cost leadership
C)  differentiation
D)  cost focus
E)  differentiation focusF) C) and E)
G) C) and D)

Exam 22: Pulling It All Together: the Strategic Marketing Process

What are the two types of innovation metrics used in analyzing the performance of new product development?

Correct Answer
verified
A recent study asked firms what metrics ...
View Answer

Action item lists are most similar to __________.

Correct Answer
verified

Many large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

Correct Answer
verified

Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" above.The bar graph for the Drug channel would most likely cause marketers to

Correct Answer
verified

In Porter's generic business strategies shown in Figure 22-3 above,"A" refers to a __________ strategy.

Correct Answer
verified

The information needed for the implementation phase of the strategic marketing process includes: (1) a time-based agenda and an action item list; (2) organizational charts;and (3) __________.

Correct Answer
verified

Porter's four generic business strategies are differentiation,cost focus,__________,and cost leadership.

Correct Answer
verified

Recently,General Mills launched all of the following products EXCEPT:

Correct Answer
verified

List the six guidelines for improving implementation of marketing programs.

Correct Answer
verified
The six guidelines for improving impleme...
View Answer

Which of the following types of firms had both planning and implementation problems that caused them to fail?

Correct Answer
verified

Exam 22: Pulling It All Together: the Strategic Marketing Process

What are the two types of innovation metrics used in analyzing the performance of new product development?

Correct AnswerverifiedA recent study asked firms what metrics ...View AnswerShow Answer

Action item lists are most similar to __________.

Correct AnswerverifiedShow Answer

Many large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

Correct AnswerverifiedShow Answer

Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" above.The bar graph for the Drug channel would most likely cause marketers to

Correct AnswerverifiedShow Answer

In Porter's generic business strategies shown in Figure 22-3 above,"A" refers to a __________ strategy.

Correct AnswerverifiedShow Answer

The information needed for the implementation phase of the strategic marketing process includes: (1) a time-based agenda and an action item list; (2) organizational charts;and (3) __________.

Correct AnswerverifiedShow Answer

Porter's four generic business strategies are differentiation,cost focus,__________,and cost leadership.

Correct AnswerverifiedShow Answer

Recently,General Mills launched all of the following products EXCEPT:

Correct AnswerverifiedShow Answer

List the six guidelines for improving implementation of marketing programs.

Correct AnswerverifiedThe six guidelines for improving impleme...View AnswerShow Answer

Which of the following types of firms had both planning and implementation problems that caused them to fail?

Correct AnswerverifiedShow Answer

Correct Answer
verified
A recent study asked firms what metrics ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The six guidelines for improving impleme...
View Answer

Correct Answer
verified