Question 1

A New York carwash owner wanted to open a carwash in Quebec,Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."

Accepted Answer

A)  Esperanto
B)  back translation
C)  semiotics
D)  semantic symbolism
E)  linguistic exchangeF) A) and B)
G) C) and D)

Question 2

Figure above 7-7 outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex."A" represents the __________ and "B" identifies the __________.

Accepted Answer

A)  seller;exporter
B)  seller;seller's international marketing headquarters
C)  seller international marketing headquarters;channels between nations
D)  channels between nations;channels within foreign nation
E)  channels within foreign nation;foreign retailerF) B) and E)
G) A) and B)

Question 3

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Accepted Answer

A)  Clusters of strong suppliers can interfere with entry into a global market.
B)  A firm that succeeds in global markets often has first succeeded in its domestic market.
C)  A country's natural resources,education,and infrastructure often pose obstacles that cannot be overcome.
D)  The first goal of a global marketer is to actively educate a nation's domestic customers.
E)  A nation's domestic workforce is more motivated to work for foreign corporations than its own.F) A) and E)
G) B) and E)

Question 4

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration
B)  regulatory constraints regarding contracts,mergers,and partnerships
C)  measurement of consumer income in different countries
D)  an assessment of language differences including dialect variation
E)  political and ideological differences between the countries involvedF) All of the above
G) A) and B)

Question 5

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration
B)  regulatory constraints regarding contracts,mergers,and partnerships
C)  an assessment of language differences including dialect variation
D)  political and ideological differences between the countries involved
E)  an assessment of the economic infrastructure in the involved countriesF) A) and B)
G) All of the above

Question 6

A law,amended by the International Anti-Dumping and Fair Competition Act,makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country,is referred to as the

Accepted Answer

A)  International Law for Egalitarian Ethics Act.
B)  International Fair Practices Act.
C)  Law of International Equity Act.
D)  International Law of Ethical Business Practices Act.
E)  Foreign Corrupt Practices Act.F) A) and D)
G) A) and B)

Question 7

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Accepted Answer

A)  licensing.
B)  a joint venture.
C)  direct exporting.
D)  contract assembly.
E)  dual adaptation.F) B) and D)
G) All of the above

Question 8

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Accepted Answer

A)  English,Japanese,and Chinese.
B)  English,French,and Spanish.
C)  Japanese,Spanish,and French.
D)  Japanese,Spanish,and English.
E)  Spanish,English,and Chinese.F) C) and D)
G) A) and C)

Question 9

The Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This transaction is an example of (a)

Accepted Answer

A)  countertrade.
B)  competitive advantage.
C)  balance of trade.
D)  quota.
E)  trade feedback.F) B) and E)
G) B) and C)

Question 10

A country's communications,transportation,financial,and distribution systems are considered to be its

Accepted Answer

A)  capital improvements.
B)  fixed-asset base.
C)  economic infrastructure.
D)  geopolitical wealth.
E)  asset wealth.F) B) and D)
G) A) and B)

Question 11

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Accepted Answer

All three types of global companies empl...

Question 12

There are __________ World Trade Organization countries,including the United States,which account for more than 90 percent of world trade.

Accepted Answer

A)  37
B)  52
C)  97
D)  113
E)  159F) A) and D)
G) None of the above

Question 13

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India.The global market-entry strategy is known as

Accepted Answer

A)  franchising.
B)  a joint venture.
C)  licensing.
D)  direct investment.
E)  exporting.F) B) and E)
G) D) and E)

Question 14

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities is referred to as

Accepted Answer

A)  macrofinance.
B)  microfinance.
C)  microcapitalization.
D)  macrocapitalization.
E)  megafinance.F) B) and C)
G) D) and E)

Question 15

Thirteen- to nineteen-year-olds in Europe,North America,South America,and the industrialized nations of Asia

Accepted Answer

A)  are more similar than different regarding their purchase behaviors.
B)  are becoming more similar,but still differ significantly in terms of fashion and design.
C)  are rebelling against the Americanization of fashion and culture.
D)  have some very different appreciation of fashions and music.
E)  are more and more influenced by Asian culture than European culture.F) None of the above
G) A) and B)

Question 16

Protectionism refers to

Accepted Answer

A)  the practice of purchasing products exclusively from a domestic market in order to shore up a nation's economy.
B)  the use of tariffs,quotas,and boycotts with the express intention of putting foreign competitors out of business.
C)  the practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas.
D)  a form of domestic imperialism that holds that only those products manufactured within one's home nation are of sufficient quality to warrant purchase.
E)  the practice of purchasing products exclusively from a foreign developing country in order to develop its industries and economic infrastructure.F) None of the above
G) A) and D)

Question 17

When foreign currencies can buy more U.S.dollars,

Accepted Answer

A)  U.S.products are more expensive to foreign customers.
B)  U.S.products are more expensive to U.S.customers.
C)  U.S.products are less expensive to foreign customers.
D)  economists consider it an indicator of an impending long-term economic upturn.
E)  American consumers will buy in large quantities and stockpile in fear of an impending economic crisis.F) A) and B)
G) A) and C)

Question 18

Which of the following examples BEST DEMONSTRATES a company's appreciation for another country's values?

Accepted Answer

A)  A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered) .
B)  In Brazil,an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows.
C)  In Japan,a spa owner created special exercise classes for husbands and wives.
D)  In India,a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not.
E)  Calvin Klein reduced the number of outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations.F) A) and E)
G) B) and C)

Question 19

Contract assembly refers to

Accepted Answer

A)  offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to assemble parts and components that have been shipped to that country.
C)  when a foreign company and a local firm invest together to create a local business.
D)  having a company handle its own exports directly,without intermediaries.
E)  contracting with a foreign firm to manufacture products according to stated specifications.F) All of the above
G) A) and B)

Question 20

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Accepted Answer

A)  quota.
B)  tariff.
C)  GATT tax.
D)  subsidy.
E)  excise tax.F) A) and B)
G) All of the above

Exam 7: Understanding and Reaching Global Consumers and Markets

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct Answer
verified

When foreign currencies can buy more U.S.dollars,

Correct Answer
verified

Contract assembly refers to

Correct Answer
verified

Correct Answer
verified

Which of the following examples BEST DEMONSTRATES a company's appreciation for another country's values?

Correct Answer
verified

Protectionism refers to

Correct Answer
verified

Thirteen- to nineteen-year-olds in Europe,North America,South America,and the industrialized nations of Asia

Correct Answer
verified

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities is referred to as

Correct Answer
verified

There are __________ World Trade Organization countries,including the United States,which account for more than 90 percent of world trade.

Correct Answer
verified

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Correct Answer
verified

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India.The global market-entry strategy is known as

Correct Answer
verified

A country's communications,transportation,financial,and distribution systems are considered to be its

Correct Answer
verified

The Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This transaction is an example of (a)

Correct Answer
verified

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Correct Answer
verified

A law,amended by the International Anti-Dumping and Fair Competition Act,makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country,is referred to as the

Correct Answer
verified

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Correct Answer
verified
All three types of global companies empl...
View Answer

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Correct Answer
verified

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

Correct Answer
verified

Figure above 7-7 outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex."A" represents the and "B" identifies the .

Correct Answer
verified

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

When foreign currencies can buy more U.S.dollars,

Correct AnswerverifiedShow Answer

Contract assembly refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following examples BEST DEMONSTRATES a company's appreciation for another country's values?

Correct AnswerverifiedShow Answer

Protectionism refers to

Correct AnswerverifiedShow Answer

Thirteen- to nineteen-year-olds in Europe,North America,South America,and the industrialized nations of Asia

Correct AnswerverifiedShow Answer

The practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities is referred to as

Correct AnswerverifiedShow Answer

There are __________ World Trade Organization countries,including the United States,which account for more than 90 percent of world trade.

Correct AnswerverifiedShow Answer

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Correct AnswerverifiedShow Answer

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India.The global market-entry strategy is known as

Correct AnswerverifiedShow Answer

A country's communications,transportation,financial,and distribution systems are considered to be its

Correct AnswerverifiedShow Answer

The Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This transaction is an example of (a)

Correct AnswerverifiedShow Answer

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Correct AnswerverifiedShow Answer

A law,amended by the International Anti-Dumping and Fair Competition Act,makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country,is referred to as the

Correct AnswerverifiedShow Answer

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Correct AnswerverifiedAll three types of global companies empl...View AnswerShow Answer

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

Correct AnswerverifiedShow Answer

Figure above 7-7 outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex."A" represents the __________ and "B" identifies the __________.

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

Correct AnswerverifiedShow Answer

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All three types of global companies empl...
View Answer

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Figure above 7-7 outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex."A" represents the and "B" identifies the .

Correct Answer
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Correct Answer
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